Stadtgespräch – Public Relations DPRG

Gelungene PR: Lotto-Aktion ‚O Kohle Mio von Bild schafft Sprung in die internationale Presse

Posted in News by stadtgespraechblog on 13. August 2009

HORDES of European tourists are flooding into Italy for a chance to bag a ticket for tonight’s record £113M lottery jackpot — including a plane full of Germans who are flying in for the event.

Germany’s Bild newspaper organised the trip so that competition winners could be in with a chance of winning the enormous prize.

Winners ... German competition lotto tourists

Winners … German competition lotto tourists

The passengers will be flown into Milan’s Malpensa airport, be given a plate of pasta, an espresso and a lottery ticket, then be whisked back to Berlin in time for the draw.